Charlotte REIA

Project Description

Client: Charlotte Real Estate Investor Association
Project: Rebranding Initiative
Purpose of Charlotte REIA:
To educate, empower, and connect real estate investors in the Charlotte region by offering high-quality, local education and fostering a vibrant, supportive community of professionals.

Key Focus Areas for the Rebrand:

Local Education – Classes and workshops taught by active, local investors and professionals with real-world experience in the Charlotte market.

Live Networking Events – In-person meetups and events designed to help members build relationships, find partners, and grow their businesses.

Social Networking – Online platforms and social media engagement to maintain community interaction and knowledge-sharing beyond in-person events.

Community Outreach – Giving back through partnerships with local charities and hands-on involvement in community programs.

Professionalism & Growth – Positioning CNCRIA as the trusted, go-to organization for serious investors who value ethics, learning, and connection.

Brand Goals:

• Refresh Charlotte REIA identity to better reflect its modern, community-first mission

• Emphasize local expertise, networking, and giving back

• Attract new members while reinforcing value for current ones