DelMonico Hatter

PROJECT DESCRIPTION
Client: DelMonico Hatter, B. Penry collaboration
Project: Website Redevelopment, Platform Migration & E-Commerce Integration
Overview:
DelMonico Hatter, a storied retailer of fine hats since 1908, partnered with AMA and B. Penry to modernize its online presence while honoring its legacy of craftsmanship and service. The project involved a full migration from a proprietary platform to WordPress, integrating WooCommerce to support a dynamic, customer-friendly e-commerce experience.

Key Focus Areas for Website Content & Features:

• Platform Migration: Transitioned from a proprietary e-commerce system to a WordPress-based site with WooCommerce, improving flexibility, control, and scalability.

• Online Storefront: Built a fully responsive, mobile-friendly online shop to showcase hundreds of hat styles, with filters by brand, material, and occasion. Includes secure checkout and inventory management.

• Brand Heritage & Legacy: In collaboration with Penry Creative, the new site highlights DelMonico Hatter’s rich history through clean, editorial-style design and thoughtfully crafted content—reinforcing a brand built on trust, tradition, and enduring style.

• Customer Support & Sizing Guides: Enhanced user experience with fit guides, FAQs, and contact integration to support online shoppers with personalized service.

• Hosting & Maintenance: Set up a reliable hosting environment with optimized performance and ongoing technical support to ensure site speed, security, and uptime.